Did you know that Pinterest is a Search Engine for your Blog?
Yes, you heard correctly! Pinterest is a search engine just like Google! If you’re serious about getting your blog found online with SEO (search engine optimization) you need to pay attention to Pinterest. Why? You can research and find keywords on Pinterest to optimize your blog for SEO! This tutorial will show you how to research Pinterest keywords and SEO your blog post with Yoast. Plus, you’ll get a free SEO Tips Checklist!
In this step-by-step tutorial you will learn how to:
- Research Your Topics and Keywords on Pinterest
- Narrow down to top 10 search results
- Identify your ideal audience
- Determine your permalink slug (or URL) for your blog post
- Create your title based on top 5 keywords
- SEO your blog post on your WordPress website
- 15 SEO Tips to Optimize Your Blog Post with Yoast
- Free SEO 101 checklist
What is SEO, anyway?
SEO or search engine optimization is the process of getting your blog or website found online with a search engine, such as Google, Firefox, Safari or Pinterest. You need to SEO your blog post to get found online “organically” through search (and not by paid advertising).
How to Find your Keywords on Pinterest
For this tutorial, I’m going to show you how to research and find keywords on Pinterest. So let’s get into it!
Do your research on Pinterest
First, you need to figure out your overall topic for your blog post. For this post, I picked “SEO”. Go to Pinterest and type in your word in the search bar at the very top of the page and hit return. When I type the word “SEO” in the search bar, I get the following results:
Narrow down to your top 10 Pinterest keywords
Now I need to narrow down my search to Top 10 results based on what makes sense for my blog post. For example, the words “local” and “Etsy” have nothing to do with my blog post topic and are not relevant. So my Top 10 Keywords for this blog post are the following:
- For Beginners
- For Bloggers
Identify your audience
Now I need to identify my target audience. Who am I trying to reach? Who is my ideal audience for this blog post? I make a list based on my blog AND search results:
- For Bloggers
- For Beginners
- Women Entrepreneurs
Determine your permalink slug (or URL)
At this point, I need to narrow down my keywords to write my blog post URL (or permalink). This gets tricky! It’s kind of like a puzzle to make your words work for everything. I narrow down my list based on Pinterest keyword ranking, overall blog topic and the audience I’m trying to reach:
- For Bloggers
Determine the permalink slug (or URL) for your blog post. I suggest keeping your blog post URL to your top 5 keywords found on Pinterest. For this post, I came up with the following for my URL:
Write your title based on your top 5 keywords
Now I need to write the title of my blog post based on my Top 5 Keywords from Pinterest. I’m not going to lie, writing my title is sooooooooo annoying! I over think it (sad face). I try to write at least 3 different titles so I have a few options. Here are a few titles I wrote:
- SEO Tips For Bloggers: How To SEO Your Blog Post on Pinterest
- 15 SEO Tips for Getting Found with Pinterest Keywords
- 15 Tips and Tricks to SEO Your Blog Post with Yoast
- SEO Tips for Beginners: How To SEO Your Blog Post on Pinterest
- Ultimate Keyword Tips for Getting Found on Pinterest
15 SEO Tips for Bloggers –
How to SEO your Blog Post with Yoast
- Login to WordPress
- Draft a New Blog Post
- Write your SEO Title
- Put in your Permalink slug
- Write your Meta Description
- Add your Focus Keyword
- Add Your Tags Based on Keywords
- Write, edit and proof your Blog Post
- Format your post headings and subheadings
- Upload a Featured Image to your blog post
- Optimize your images
- Sprinkle your focus keyword throughout your post
- Make all the Yoast SEO buttons turn green!
- Final review and publish!
Below is the step-by-step tutorial for how to SEO your blog post with Yoast! In order to SEO optimize your blog posts, you need to install the Yoast plugin on your WordPress website. Download the SEO Yoast Plugin for WordPress here…And follow along by downloading the Free SEO 101 Checklist here.
[Tutorial] SEO for Beginners:
1. Login to WordPress
2. Add New Blog Post to your Drafts under Posts
3. Write your SEO Title
Based on the top keywords and summary of your blog post, write your SEO Title. I recommend writing at least 3 titles (maybe up to 10) and give yourself some time pick the title.
4. Put in your Permalink slug (URL)
If you researched your keywords on Pinterest or Google, you should have a list of your Top 5 Keywords. Use this list to create your perfect Permalink slug (URL). You will need to add your permalink at the top of your post just beneath the title and in Yoast (under edit snippet).
5. Add your Meta Description
Under Yoast > Edit Snippet you will need to add your Meta Description. Your Meta Description is a keyword-rich summary of your blog post article (make sure you include all of your important keywords!)
6. Add the Focus Keyword & Pinterest Keywords in your post
To SEO your blog post with Yoast you must pick a “focus keyword” for your blog post. Add this focus keyword to Yoast and keywords everywhere in your post (just make sure they make sense!)
7. Check the box to your Categories
Make sure you check the box to your relevant categories for your blog post. I also check the box for my primary category (such as SEO Tips).
8. Add Your Tags
For my tags, I add ALL of my Top 10 Keywords based on my Google or Pinterest research.
9. Write, edit and proof your Blog Post
Now you need to edit and proof your blog post! Give yourself plenty of time to write and proof your post.
10. Format your post headings
Format your blog post headings and subheadings with tags (such as H1, H2, H3, H4, H5, H6). I style my heading tags for branding and consistent look and feel on my post.
11. Add a Featured Image to your blog post
Add your featured image on your post by going to the “Featured Image” box on the right-hand side and uploading a new image.
12. Optimize your images
Optimize your images by adding your focus keyword to the “Alt Text” of all of your images (go to edit image > alternative text > add keywords)
13. Sprinkle in your keywords
Be sure to add your focus keyword and top 5 keywords throughout your blog post. Also, make sure your focus keyword appears in the 1st paragraph of your blog post.
14. Make all the Yoast SEO buttons turn green!
Follow the directions on Yoast and make sure all your buttons turn green (or do the best you can 🙂
15. Final Review your Blog Post and Hit Publish!15 SEO Tips for getting found online with Yoast Click To Tweet
What’s your favorite thing about SEO and Pinterest? Leave a comment below!
Take Action Now (Homework!)
- Research your blog topic on Pinterest
- Make a list of keywords for your blog post on Pinterest
- SEO your blog post with Yoast
- Download the Free SEO 101 Checklist